Pizza Hut and Microsoft have teamed up to create a Pizza Hut App for Xbox, which allows video game players to order pizza via Xbox Live. This means you can order dinner without having to abandon your beloved games console for a single second.
On a technological level this is a big achievement – it’s the first time an entertainment app has allowed for the purchase and delivery of goods. The app even connects to your Facebook account, allowing you to post details of your dinner order for your family and friends to see.
But Rumblechatters, the question I want to bellow at the top of my lungs is….WHY? Is it possible to get so disconnected from reality that you think this is a good thing? And don’t worry that this defines you as a total loser? It’s a slippery slope after all – if cooking your own tea, or even picking up the phone to order it in, become too much bother, surely showering and the benefits of fresh air become completely obsolete?
Reassuringly this collaboration is only available in America at present. But where the mighty US of A lead, Britain invariably skuttles behind. As UK couch potatoes rejoice, I can’t help but worry that this is taking slothdom to a new and disturbing level.
I’m having flashbacks to David Fincher’s Se7en. Kevin Spacey’s nefarious John Doe character would have a (justifiable?) field day with this app. He’d have to dream up a whole new world of pain to punish these slothful gluttons (2 deadly sins in one sitting).
Cue another media flashback, this time from the small screen. (I know I’m in danger of jeopardising my whole argument, given my points of reference reveal my eyes to be on the square-ish side, but bear with me please). Do any of you remember a kids program called Why Don’t You? It ran from the late 70s to the early 90s and ignited the careers of such celebs as Ant McPartlin, Pauline Quirk and Andy Crane (of Broom Cupboard fame….no? #showingmyageagain).
Its full title was Why Don’t You Just Switch off The Television Set And Go Out And Do Something Less Boring Instead? Clearly they weren’t inciting you to turn your telly off until the end of the show (when, handily, the kids programming stopped), but the ideology was sound. We could learn a lot from the #goodolddays.
The sun is shining (for the moment) and the birds are singing….picnic anyone?