I love a bit of retailer innovation. So imagine my delight when I nipped into town for a few (boring) essentials this morning, and found myself face-to-face (or should that be face-to-bonnet?) with the fabulous Bessie the Bus. For those of you unfamiliar with Bessie, she is Oasis’ new mobile shop. You can check out her story here.
Bessie is an old mobile library, refitted in a fab #fashpack style is currently on tour. Her schedule is chocca – she’s visiting regional events, retail parks, and high streets where Oasis does not currently have a retail presence. What a brilliant concept – the store that comes to customers rather than waiting for customers to come to them.
What makes Bessie even better is that fact that she’s not simply an Oasis groupie…or worse, a jumped-up-market-stall. She’s had a modern-retro makeover that accentuates her fun, quirky side. Her bespoke interior includes a kitchen hob holding key accessories, a breakfast bar that doubles as a hanging display unit and a jewellery box that opens to print customer receipts She also has a fitting room and the best sales staff EVER (how much do they love their jobs?!).
Bessie has more than 250 stops planned in her 2015 tour…so it shouldn’t be long before she’s at a venue near you. You can even petition for her to visit your town via Twitter using #bessiethebus. Go Bessie!