All posts by HugoPW

If you haven’t seen the Gangnam Style mania that has gripped the world you very likely don’t spend much time online.

Psy, the Korean rapper who created Gangnam style has created what UN Secretary General Ban Ki-Moon describes as a “force for world peace”.  Yes really.

The people who have created “Eton Style” are not alone in riding the Gangnam Style ship, but are a really great example of piggybacking on something that has gone viral and still creating really high quality compelling content that is very shareable…

Enjoy.

Eton Style

Locu is a new service that allows you to update your menus across the web with one click.

 

We work with clients in the Restaurant business helping keep menu changes updated across the web. We know it’s a nightmare and guess if you run a restaurant that changes it’s menu regularly you’ll probably agree. So when we herd about Locu – a new service that allows you to “edit, design, and share your menu across the web for free with the click of a button” we thought you might like to know!

The good news is that these guys have received funding so are definitely planning to grow.  The bad news is that they are US based so we are currently talking to them about it’s suitability for the UK market.  We’ll keep you posted…

 

 

This campaign by Young’s is fantastic. Reminding us that the pub was the original Social Network!

David Meerman Scott has written an interesting piece on why brands should create original content rather than taking a strategy of “content curation”.  Content Curation is where you point to good content and add value by removing the noise ever present on the web.

David’s overall point is valid, but it is important to implement a strategy that is right for your business.

For the food food businesses we work with, I always recommend a strategy including content curation.   Creating really good original content is a great way to deliver value but it is also often very expensive.  It is also not always the right thing to do for your business.

As a restaurant, you’re primary job is to deliver an exceptional experience, with exceptional food every time.  As a food producer, your job is to deliver an exceptional product that excites your customers.  If you run a digital food business, then your primary job is to deliver exceptional original content.

Delivering an exceptional website and letting your service slip – Simply not acceptable.

However, something I always try to stress, is that if you’re delivering an exceptional food experience you will be doing things along the way that can be turned into digital stories that people will love.

We work with a coffeeshop, who are so particular in the quality of their coffee, they make modifications to the grinder!  That is a beautiful example of a story that should be told digitally, and can e very cheaply!

So then next time you’re working on the project, think about whether it would make good content, and take lots of pictures if it will!

 

 

We’ve all seen plenty of gimmicks to boost beer sales, but Harry’s Bar in Singapore is using QR codes to help singles meet over beer.  Harry’s Bar has launched a “Bottle Message” campaign that allows customers to purchase beers and send them with a message to people they fancy using QR codes. The designated bottles arrive with tags that includes instructions on how to download the app, send and retrieve the attached message and also to begin conversing anonymously with each other.  As a result they’ve seen people using the app buy twice as much beer!

We’re really surprised that they’re getting such good results with QR codes, because we haven’t seen many people using them in the UK.  It will be interesting to see if we see something similar in the UK soon…

 

This week PSFK reported that Stranger & Stranger designed new packaging for wine maker Truett-Hurst, wrapping their bottles in paper covered with recipes, pictures, and quotes relating to occasions wine might be bought for.

We thought this was really interesting, because it takes a usability based approach to wine packaging design.  Usability is a core design principle we use developing digital strategies and digital products.
via PSFK: http://www.psfk.com/2012/09/wine-packaging-for-occasions.html#ixzz26juRY6Gm