All posts in business

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When you work for big corporations, a defined level of professionalism is mandatory.  You can’t get your foot in the door without it.  There is very little room for bad manners, or strange behaviour, in the world of the blue-chip.  Why would there be?  Successful corporations can choose from the cream of the crop.  And the cream tend to be exceedingly well mannered, and not that strange (or at least able keep up the pretence of normality during office hours).

It came as quite a shock to me that these rules don’t always extend to the world of SMEs.  My role here at RumbleChat is to help lifestyle companies with their marketing.  The majority of these businesses tend to be small. The vast majority of small businesses I encounter operate in a lovely, friendly, considerate and professional manner – I cannot emphasise this enough.  They are a joy to work with and making a positive difference to their businesses makes every working day worthwhile.

There are however, a small minority, who really let the side down.  And it’s to this small, dysfunctional subset that this blog is dedicated.

I have worked with several self-proclaimed entrepreneurs…and now give them a wide birth. Not entrepreneurs in general, just the self-proclaimed variety. If you have to proclaim it yourself, then I find that leads to you employing it as a mandate for generally unprofessional/strange behaviour.

One client I had took to calling me late at night, when he was stressing about whether the level of unsubscribes for his email newsletters were higher than average. They weren’t, and 10pm really was not the right time to discuss it.

Another time, I was working onsite at a small online retailer’s office, when the MD (a seemingly techy guy in his mid ‘40s) came striding out of the toilet, bellowing, “I’d give that ten!”

Toilets have been a recurring place for strange behaviour. When working on another client’s site, another male MD insisted on using the female toilet, because he, “preferred it,” regardless of the fact that it made the female staff members distinctly uncomfortable.

The guy who ate three Cadburys Cream Eggs for lunch deserves a mention; as does the chap who encouraged employees to wear ‘indoor shoes’ to work, in the hope that he could save on cleaning costs. All of these pale into insignificance in comparison to the next tale, however, which blows ‘quirky’ right out of the water.

A friend of mine (let’s call her Sally), just had what can only be described as a lucky escape, with a small research company, scarily reminiscent of the League of Gentlemen’s Royston Vasey (if you don’t know it, look it up now, as this is a recurring metaphor!). Run by a husband and wife, and their daughter…I know, I know, alarm bells should have rung at this point!

It wasn’t a really tiny one-man-band, though, where you can see how weird practices might prevail – I mean, everyone’s normal is normal to them, right?  That’s why it’s helpful to interact with other humans, to check where you’re at on the dysfunctional barometer.

No, this looked, at first glance, like a ‘proper’ office, with almost 20 workers, some decent clients, a fairly respectable turnover…and the weirdest practices you are ever likely to encounter this side of Fawlty Towers/Wernham Hogg/the Big Brother House/*outlandishly ridiculous setting of your choice*.

Sally’s account of her time there sounds too far-fetched to be true, but she swears (on her cat’s life…and she really loves that cat) that every word is true.

The daughter was allegedly Sally’s line manager, but had to keep trotting off to Dad to double check that it was acceptable for my friend to leave early/move onto a new piece of work/scratch her nose/use the toilet.

At this point, it’s probably relevant to give you the low-down on Sally.  Her career trajectory was impressively vertical. She’s held some senior level, big-hitting jobs in media companies, but, like so many of us, post children, she’s rejected the corporate greasy pole, in favour of flexible, part time work. For her, the closer to home, the better…until now.

When she first started, she thought it was quite endearing when Mum told her that they ensure that all the staff eat their lunch together.  What she hadn’t realised, was that this actually meant that it was forbidden to leave the building at lunchtime, or eat your lunch at the time of your own, personal choosing. In Royston Vasey Land, the secretary ceremoniously rang upstairs to proclaim, “Lunchtime, everybody down!” at which point you were expected to dutifully shuffle downstairs to sit and eat, while making strained conversation with colleagues.

I mean, surely the main purpose of your lunch hour is to take a break and change of scenery to maintain mental health, and ensure you don’t end up punching that really annoying colleague in the face?

Speaking of colleagues, by all accounts they were a motley crew. They were all female, bar ‘Dad’ and the bloke in charge of IT, and refilling the printer (the son of family friends of ‘Mum’ and ‘Dad’). A fairly neat split between women who’d worked there since the dawn of time, and graduates/students (who had no other experience of work, and will presumably get an enormous shock if they ever manage to leave Royston Vasey). This was a local [office], for local people, with Tubbs and Edward at the helm.

The IT systems were so bad that the internet collapsed on a daily basis and twice a day, the IT bloke would leg it around the office shouting “Don’t save! Don’t save!” as the rickety reporting software (that their entire business depended on), was prone to throw you out, mid-report, losing everything you’d worked on for the past couple of hours.

On Wednesdays, everyone was encouraged to evacuate the building quick-smart, at 5pm, as Dad and Daughter used the main office for a personal training session.

When Sally first started, Mum asked her, in a furtive whisper (there was a lot of that going on) to send her invoices to a secret email address, as the rate she had negotiated was, “more than double,” that of everyone else.  The next day Mum collared her to insist that she didn’t actually send any invoices by email, but rather printed out a hard copy and placed it directly into ‘Mum’s’ hands as “You never know who’s watching.”

On day 5, Dad called Sally in, “For a chat,” to express his displeasure as he’d seen her texting in the office.  She’s 41. When her 11 year old son rang her to check in, communal eyebrows were raised to the ceiling at her audacity in answering her phone.

She attempted to ingratiate herself by nipping to Tesco Express when the milk had run out. When she returned, brandishing a litre of semi-skimmed, her startled co-workers told her in fraught whispers that only skimmed milk was acceptable here.  They point-blank refused to use it, presumably in case Mum or Dad found out. Luckily, crisis was averted by IT bloke, who shot out the door in a rapid fashion, returning with a bottle of red top, before the family members were any the wiser.

So what of Sally now? Following two more ‘chats’ with Dad over innocuous/heinous misdemeanours (depending where you sit on the weirdo spectrum), she threw in the towel and ran, as fast as her legs could carry her.  She lasted 11 days. She swears she’s psychologically scarred, having been left with “a fear of the freak-shows that are small businesses.” She went and got herself a new job for a large, London-based company, with proper systems, a website that works, and all the bells and whistles that the majority of the business world, take for granted.

I’d like to make it clear that I don’t share her phobia.  Fortunately, the majority of small businesses are well-run, and a pleasure to work for. To identify that small minority, and avoid an experience like Sally’s however, I suggest ingesting the complete boxset of The League of Gentlemen, and remaining vigilant at all times.  If Papa Lazarou wouldn’t look out of place, don’t even go there!

 

Here at RumbleChat we unashamedly love a bit of #houseporn.  So when the first of our clan mentioned their visit to the fabulous state-of-the-art MADE.COM showroom in Soho, the rest of us were compelled to follow, lemming-like, to gaze in wonder at this experiential interiors delight.

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An innovative take on the new clicks and mortar approach to retail, MADE.COM HQ is situated at 100 Charring Cross Road, directly opposite that bastion of old-school retail, Foyles bookshop. Two polar opposites of retail experience, within spitting distance.

MADE.COM is one of my favourite homeware brands.  Its ‘cut-out-the-middleman’ ethos enables it to deliver quality, design-lead furniture at a fraction of the usual high street price, which came in mighty handy when undertaking my house renovation in 2011.

MADE.COM have streamlined furniture design and revolutionised the homeware business model. In 2014 they were the second fastest growing tech company in the UK.  They use crowd-sourced design, whereby only pieces with the highest consumer votes make it to production to ensure that new collections remain fresh and appealing.

The only downside to the early-days business model was the fact that you had to buy products unseen. MADE.COM addressed this issue in 2012 with the opening of a (lovely, but bog-standard) Notting Hill showroom. Fast forwards to January 2015 and they opened their flagship showroom, a physical/digital hybrid perfectly aligned to the needs of the voyeuristic clicks and mortar consumer.

The vast expanse is divided into lifelike ‘room’ settings.  There is a kids’ area, proudly displaying items from the new children’s range, including the scandi-style Linus bunk bed which was immediately added to my lengthy wish-list.

made_side_view

The backdrop to these ‘real’ room settings is a rotating digital catalogue of MADE.COM furniture items projected onto adjacent walls.  It’s a simple yet innovative concept that means that MADE.COM can change the display without incurring the cost or hassle of shipping in new furniture. The images may be a wee bit flat (there’s definitely no 3D augmented reality going on here), but it still works really well.

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One entire wall is made up of a gallery of product postcards, where you can take away handy reminders of products that have caught your eye. Next to this sea of postcards sits a bank of android tablets, with a fabulously explicit call to action that again seamlessly connects physical with digital.

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By submitting your email address (mandatory for signing into the devices) the retailer can track your footfall and interactions as you traverse the showroom…genius! Meanwhile a bank of Apple Macs create an internet café vibe at the back of the store, enabling you to browse and order in a home-from-home fashion while notices on walls and tables remind you to share products you like on social media.
made_side_view

None of this is rocket science, but the combined effect of all these simple touches is to create a unique, harmonious fusion of innovation and tradition. MADE.COM has cleverly created the perfect amalgam of physical and digital to satisfy the wants and needs of the modern shopper. We’re suitably impressed.

I love a bit of retailer innovation.  So imagine my delight when I nipped into town for a few (boring) essentials this morning, and found myself face-to-face (or should that be face-to-bonnet?) with the fabulous Bessie the Bus. For those of you unfamiliar with Bessie, she is Oasis’ new mobile shop. You can check out her story here.

Bessie is an old mobile library, refitted in a fab #fashpack style is currently on tour.  Her schedule is chocca – she’s visiting regional events, retail parks, and high streets where Oasis does not currently have a retail presence. What a brilliant concept – the store that comes to customers rather than waiting for customers to come to them.

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What makes Bessie even better is that fact that she’s not simply an Oasis groupie…or worse, a jumped-up-market-stall. She’s had a modern-retro makeover that accentuates her fun, quirky side. Her  bespoke interior includes a kitchen hob holding key accessories, a breakfast bar that doubles as a hanging display unit and a jewellery box that opens to print customer receipts She also has a fitting room and the best sales staff EVER (how much do they love their jobs?!).

Bessie has more than 250 stops planned in her 2015 tour…so it shouldn’t be long before she’s at a venue near you. You can even petition for her to visit your town via Twitter using #bessiethebus. Go Bessie!

hoverboard

I don’t know about you, but it’s taken me a while to find my 2015 stride.  I mean, it’s hard to believe that we’ve finally reached the year that Marty Fly visited in Back to the Future II. So it turns out that we don’t have flying cars, there isn’t a female US president and hoverboards are not the favoured transport of the younger generation.

The film did, however, accurately predict handheld tablets, 3D movies and video conferencing. In comparison to 1989, when it was made, the technologies of today are unrecognisable and far-fetched.   But as with everything, the progress has snuck up on us gradually. We don’t bat an eyelid at Google glasses and Skype is pretty run of the mill these days. It’s easy to dismiss how far we’ve come.  The advances in marketing since 1989 are even more radical. Our industry changes so rapidly and hindsight nearly always provides a glaring missed opportunity or ‘could have done better’ moment.

So, how to grab the marketing bull by the horns in 2015? My top tip would be to stop chasing marketing trends and take some time to design a strategically driven marketing mix for your business. It can include several compatible strategies and merge traditional and digital channels to produce the perfect brand-oriented marketing blend.

It may sound obvious, but successful content marketing is reliant on a content marketing strategy.  This strategy is essential. It guides your otherwise eclectic content marketing efforts and is the cornerstone to digital marketing success. Whereas content was undeniably king in 2014, in 2015 it will take on a more presidential role.  By which I mean it is pivotal to all your communications, not just an insubstantial figurehead. Make sure that you are investing in content creation and curation.  You can no longer afford to ‘wing it’, using an ad-hoc/when you’re not tied up with other things approach.

Let’s not forget that the bastion of content marketing is a customer-centric vision.  In 2015, our ongoing quest is to improve the customer experience.  Customers these days are incredibly aware of their worth, and empowered by the knowledge that a single complaint on social media can have a costly impact on a brand.

So, in a nutshell, the best way to apply this to your content marketing is:

  • Get personal – connect, engage and listen intently.
  • Customise – where possible make sure your content is always relevant to your target audience and tweaked for brand relevance.
  • Entertain – within reason, you can’t go wrong if you’re entertaining your customer.
  • Build brand ambassadors – they will be worth their weight in gold.

The other key aspect of marketing in 2015 is to ensure that you THINK MOBILE FIRST. Smartphones and tablets made up 60% of total digital media time spent in 2014 (up 50% from 2013). 2015 looks set to build on this, as analysts are predicting that by 2017, mobile will represent 91% of all internet use.

The key learning here is to keep mobile users at the forefront of your mind in terms of all website updates and marketing communications. If you ensure that you keep the customer front of mind in all your marketing activity you should avoid falling foul of 2015’s big bombshell…DIGITAL DISAPPOINTMENT. Digital natives are the most spoilt and demanding customers ever.  Find a way to make meeting their digital expectations the core of your business and you might just be onto a winner.

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If, like me, you decided to give Black Friday a wide berth, then Cyber Monday is probably much more your cup of tea.  Loads of bargains, but without being barged / rugby tackled / swore at. The civilised way to sort your Christmas shopping. And from the comfort of your own home – what’s not to love about that?

As someone who would rather stick pins in my eyeballs than wrestle fellow shoppers in a claustrophobically crowded retail destination, Cyber Monday is extremely appealing. I just don’t have the patience for shopping in the real world. All that hustle and bustle just makes me stressed.  I do seem to vaguely recall a time when shopping was a fun pastime, but those days are long gone.  Nowadays If there’s more than two people in front of me at the checkout, I start to get a bit fretful and am prone to abandoning my goods and steaming straight out of the shop in a huff. In fact, just thinking about trying to navigate a town centre on a weekend in December is making my chest tight.

So hurray for Cyber Monday…and working from home!  The perfect way to get Christmas sorted without losing your mind.  All the usual suspects are taking part: Amazon, Argos, Tesco, ASOS, The Disney Store…in fact it’s probably quicker to list those that aren’t participating.  To make things even simpler this year, lots of sites have compiled a round-up of the best offers available.  Check them out for inspiration:

http://www.mirror.co.uk/money/cyber-monday-2014-live-deals-4725177

http://www.hotukdeals.com/cyber-monday

http://money.aol.co.uk/2014/11/29/revealed-the-best-cyber-monday-deals/

And while you’re at it, pay with Paypal for your chance to win up to £1000.  With 5 winners a week it makes you feel like you might even have a slim chance:

https://www.paypal.com/uk/webapps/mpp/winchristmas

And don’t panic if you don’t get all your festive shopping sorted in one fell swoop.  I’m sure Terrific Tuesday (I’m working on the name!) will bring its own tempting treats.  Happy shopping

Bells and whistles are all well and good, but sometimes, when it comes to content, simplicity is still best.

It always comes back to your brand.  If you’ve got an edgy, hi-tech product aimed at the youth market, then by all means, knock yourself out with the all singing, all dancing (quite literally) video mash-ups.  In this crowded, competitive market, image is everything and your status on the Coolometer is what differentiates you. If however, yours is a more sedate, middle-of-the-road product; a staple, non-luxury item, then the Ronseal approach is often still the way to go.

I mean you wouldn’t expect Apple to take the same approach to content marketing as Tena Lady would you? The key is never to lose sight of your brand values.  They are what your customers have bought into in the first place and what you want their word of mouth recommendations to focus on. All of your content output needs to work hard at reflecting and reiterating these.

Keep a consistent voice, that reinforces your brand personality and talk to your audience(s) using the tone and channels that they like best. Don’t fall prey to what a colleague of mine used to refer to as the ‘my sixteen year old daughter says…’ phenomenon.  What he meant was the tendency of older, senior executives to pretend they’ve got their finger on the marketing pulse by latching onto observed teenage behaviours, regardless of whether they are brand relevant.

You can Instagram and Google+ away to your heart’s content, but if you’re trying to sell commemorative plates to the over-seventies, you are barking up the wrong tree.

Now, that’s not to say you shouldn’t try something new. Some behind-the-scenes SEO copywriting on your website, and a welcoming, insightful blog are just as relevant to the silver surfers as the Playstation generation. You just need to understand your audience and select your content armoury accordingly. Simples!

Blog

noun

  • a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.

verb (blogs, blogging, blogged)

  • add new material to or regularly update a blog:it’s about a week since I last blogged
    • ·   [with object] write about (an event, situation, topic, etc.) in a blog:he blogged the Democratic and Republican national conventions as an independent

 

To Blog or not to blog?  That is the question.  You think you should, but you’re not entirely sure why, or how to go about doing it successfully.  Sound familiar? Don’t worry, you’re not alone. Lots of our clients start off this way… and end up with fabulous, engaging blogs that deliver competitive advantage to their brands.

So for those of you who want to, but need a bit of guidance, here’s my quick and tasty recipe for a perfect blog (peppered with the obligatory food puns):

Key Ingredients:

Content is King. It goes without saying that great content is imperative. In fact, I’d go as far as to say. Good content is well researched, well written and pertinent to the target audience.  If you have something original at your fingertips then you’re at a distinct advantage, but if not, don’t fret.  Just make sure that your take on what may well be a tried and tested topic exudes brand personality and adopts a perspective that resonates with your target audience.

The Perfect Title. The title should seduce your reader but also aid your SEO and therefore, your audience’s ability to find you.  So whilst tongue-in-cheek, witty and hilarious titles are good in one sense (the reader seduction angle), unless you’re very clever, they might be counter-productive on the SEO front. If you can achieve both, that’s brilliant (and you can probably stop reading now as you’re clearly a blogger extraordinaire)

The Ronseal approach to an Introduction. I.e. It does exactly what it says on the tin. The internet reader is notoriously fickle, with an attention span only slightly longer than that of the proverbial goldfish.  Your clear, yet simultaneously compelling title therefore needs to be followed by a concise, revelatory introductory paragraph.

Make the Format Accessible. Meander-y, verbose streams of consciousness may have earned Virginia Woolf literary adulation, but it doesn’t cut the mustard  for the modern day blog. Language should be simple, easy-to-read and to the point.

Size isn’t Everything.  Or length I should say.  Between 500 and 800 words is perfect – long enough to concisely present your content, but not too waffle-y and snooze-inducing.

Invest in Aesthetic Appeal. It’s not shallow.  Looking nice is important…in blogging terms at least.  It’s an integral part of the user experience and another factor in the ‘you-versus-all- the- other -bloggers –out- there’ contest. Make your headers bold and enlarged, your key points stylistically pertinent and stay on-topic and on-brand. Add images to break up your text and illustrate your point.  You can even throw in a video or two to really spice things up.

Let Your Brand Personality Shine Through. Don’t lose sight of why you’re doing this.  Whilst your blog can (and should) be on a wide range of relevant topics that interest your target audience, remember your aim is to increase engagement with your brand.  You want to create a brand voice that people want to listen to and want to hear more from.

Little and Often. Once you’ve started blogging, you need to make sure you keep at it.  From an SEO perspective, the need for regular updates is obvious. From an engagement perspective it’s just as crucial to keep on keeping on. Once you’ve attracted people to your blog, you want to keep them coming back.  Regular updates are the best way of doing this.  I always find it disappointing when I check out a new website and their latest blog was months (or even years) ago.

Preparation time

With a bit of practice you should be able to knock up a simple, commentary-lead blog in an hour whilst a research-based blog might take you a morning.  Given the resultant increase in engagement levels you can surely spare the time?  If not, why not outsource it to professionals.  Our blog-writing service is extremely competitive, costing from just £25/blog.

Here’s one I prepared earlier…

Well, I didn’t actually prepare them myself, and there’s more than one, but I’m sure you get my drift.  Here are a few of my favourites to get your creative juices flowing:

http://www.theskintfoodie.com

http://www.cocoandme.com

http://eatlikeagirl.com

http://www.goop.com (controversial I know but I have to confess I do quite like it)

 

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Step 1

Write your content (or get someone to write it for you if you’re short on time or writing just isn’t your thing).  Make sure it’s written well, as poor copy can seriously damage your prospective customer’s perception of your brand. Which leads me seamlessly into a little plug.  If writing isn’t your forte, do think about outsourcing it.  Our team of experienced marketers can write killer copy for your brand for a lot less than you imagine.

 

Step 2

Make it great – your content that is.  By this I mean take care to ensure it is well written, engaging, informative and up-to-the-minute. The internet is awash with mediocre content and in order to win the attention and engagement of your target audience you need to do better. When it comes to content marketing, you need to bear in mind that you’re competing not just with brands with a similar offering to  yours but with everyone who is creating content that appeals to your target market.  I realise this can be make it  extremely daunting. Your content needs to be first rate….which leads me back to that plug!

 

Step 3

Vary the format of your content. A picture speaks a thousand words.  As does an infographic or a video. A well-chosen visual can enrich your content offering no-end. The key to success is to offer a well-rounded mix of different content themes and formats. Test these different content types and themes to see which work best for you.

 

Step 4

Create something new.  Or if that feels a bit too impossible in your field, at least make sure that your spin on the topic is fresh and adds value.

 

Step 5

Create a likeable and engaging voice for your brand. To be honest, getting this step right can often help you simultaneously conquer Step 4. It’s often not what you say, but how you say it that attracts followers, fans and other types of loyalty.

 

Step 6

Be consistent in providing frequent updates.  Once you commit to content marketing there’s no looking back.

 

Step 7

Create a content calendar.  No successful content marketing strategy is complete without an editorial calendar. An editorial calendar formalises your plan to regularly output quality content. This consistency is the key to SEO-friendly, effective content marketing. You want Google and your readers to anticipate your content – creating an editorial calendar, and adhering to it, means you never disappoint.

 

Step 8

Create viral-friendly content. Although I’m not convinced there is a bona-fide formula for creating viral content, there are definitely ways to improve your chances.

 

Step 9

Last but not least…Promote your content.  There is absolutely no point whatsoever in following all the previous steps to creating great content, if you don’t tell anyone about it. Social media is a great forum for this.  Social media and high quality content work hand in hand to increase engagement and drive traffic to your website, where you can then start to convert it into customers.

 

Step 10

Marvel at the increased engagement levels and sales that are the natural result of a successful content marketing strategy.  Not technically a step this one, but a ten-step guide feels much more aesthetically pleasing than a nine-step version…don’t you think?!

 

I think it was my dear, old Gran that first imparted that pearl of wisdom – presumably in response to my child-self’s failure to deliver an unprompted ‘Thank You’.

It is true. Manners do cost nothing and yet they are so important.  Now, I’m not talking about inherited rules like not putting your elbows on the table when eating, or doffing your cap to a person of importance. The contrived etiquette of Victorian times is no indicator of a well-mannered modern person.  No, what I’m talking about is common courtesy.

You’re probably wondering why I’m harping on about manners, in this company blog.  Well, Rumblechatters, I’ll tell you why. Common courtesy is the cornerstone of professionalism in business.  It’s as simple as that.  Behaving in a professional manner whilst at work is akin to having good manners at home.  Being considered a decent person depends on maintaining certain behavioural standards. So does running a professional business.

When you work for big corporations a defined level of professionalism is mandatory.  You can’t get your foot in the door without it.  There is very little room for bad manners in the world of the blue-chip.  Why would there be?  Successful corporations can choose from the cream of the crop.  And the cream tend to be exceedingly well mannered.

It came as quite a shock to me that these rules don’t always extend to the world of SMEs.  My role here at RumbleChat is to help food and lifestyle businesses with their marketing.  The majority of these businesses tend to be small. The vast majority of small businesses I encounter operate in a lovely, friendly, considerate and professional manner – I cannot emphasise this enough.  They are a joy to work with and making a positive difference to their businesses makes every working day worthwhile.

There are however, a small minority, who really let the side down.  And it’s to this small, dysfunctional subset that I dedicate the following rant. You know who you are! And I’m here to tell you there is no need to behave badly in business. While you may like to think you’re a maverick entrepreneur, to the rest of the world you’re just plain rude. If you’re in any doubt as to which category you fit into, check out my list of popular offences:

  • Failing to turn up to meetings…that you requested…without providing any forewarning or excuse…just literally not turning up.  How hard is it to send a text or an email?  Our digital age provides the perfect armoury for cowards – you don’t even have to have an actual conversation. Just whack out an electronic correspondence of some sort
  • Sending emails or texts when only a conversation will do.  Now I know it sounds like I’m contradicting my previous point but I’m not, really.  There are still occasions when only an actual conversation, face-to-face or on the phone, will suffice – like making an employee redundant or terminating a contract. Running a business necessitates some tricky conversations. So man up and deal with it.
  • Failing to pay for services.  If you are receiving a service from another company, you need to pay for it.  End of.
  • Obtaining services under false pretences.  By this I mean, courting agencies to pitch for a project that will never happen…just so that you can steal their ideas and use them yourself.  Bad form.
  • Disappearing off the face of the earth…in communication terms at least.  So rude and unnecessary – refer to my first point

Now none of this is the rocket science of the manners world.  It’s not hard to do.  Anyone can behave in a decent, professional way if they choose to.

In the world of big business there is a warning adage about being careful who you upset on the way up….as they’ll undoubtedly be gunning for you, from their ivory tower, as you make your inevitable descent.  This concept of commercial karma is equally relevant in SME-land.  So for the vast majority of you who ‘do unto others as you would have others do unto you’ as Matthew requested (7:12…impressed?), give yourself a pat on the back and know that commercial karma will be yours.  For those of you who wheel, deal and steal – beware, and take heed of another of my Gran’s pearls: ‘What goes around, comes around’

So RumbleChatters, what’s your most unprofessional business experience? No names please, but give me those gripes!