All posts in Home

What’s occurring with the weather these days?  One minute it’s cold and wet, the next blisteringly hot.  Ladies and gentlemen, may I introduce… SWINTER – a freak seasonal hybrid that’s throwing up a whole host of challenges – sartorial, culinary and even domestic.

I’m no Michael Fish/John Kettley/Ian McKaskill (no? #showingmyageagain) but something strange is afoot meteorologically speaking. Autumn is no more – it’s been bullied out of town by this brazen, insensitive upstart.

As you would expect a Google search on climate change spews up a plethora of sites – educational, political and charitable.  The effects of climate change are profound (as far reaching as ‘far reaching’ can ever be) and impactful and not to be trivialised in a ‘poor me, I don’t know what to wear/eat’ kind of way.

That said, I’m afraid that’s exactly how I’m rolling with this one.  The weather has always been a hot topic of conversation for us Brits.  Historically I’m not really sure why.  I guess it must be something to do with British restraint and needing safe fodder for polite chit-chat.  It certainly didn’t used to be the unpredictable atmospheric carnival it seems to have morphed into of late.

So, presumably, as a nation we’re talking about it even more now.  If the RumbleChat office is anything to go by, that is definitely the case. Every day starts with a dissection of our local climate and the impact it has on our daily meanderings.  We are human barometers who obsess about the weather with a farmer-like intensity.

What to wear?  Just yesterday I set off for an early doors meeting in the Big Smoke, sporting a thermal socks/ankle boot combo and clutching an umbrella. Leaving my meeting late morning, I was greeted by the sun, with his hat on, mockingly beating down on my winter-clad self. By the time I got back to the office I was very sweaty, a tad grumpy and in dire need of an outfit change.  It brings a whole new angle to the trans-seasonal wardrobe conundrum.

I am also finding it is playing havoc with my appetite, or more specifically, what I fancy to eat at any given time.  A hearty stew is just the ticket when you’re cold and bedraggled, whereas a super-food salad is much more befitting for a balmy Mediterranean eve.

Don’t even get me started on the ‘is it too early to put the heating on?’ debate.  As I work from home a lot, I threw caution to the wind a fortnight ago and took the thermostatic plunge…only to return home the next day to an uncomfortably furnace-like house and the kids running around topless in the pleasantly warm garden.  I just can’t seem to get it right on any front.

And my phone’s no use.  I constantly refer to it for weather hints and tips but Apple are clearly using someone even less in-the-know than I to inform their weather app. Check it in the morning and it says one thing, then two hours later (once you’ve set about starting your day) it’s completely contradicting itself… presumably after looking out of the window and realising how wrong its initial finger in the air prediction really was. Utter shambles springs to mind.

So, what about you RumbleChatters?  Are you struggling like me or can you give me some tips on climate management for beginners?

scandinavian-interior-design-showroom-in-stockholm-2012-2

The broad brush definition of Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. So the formats that immediately spring to mind are blog posts, website updates and email newsletters, right?

In my opinion, the essence of content marketing is far broader than this.  It’s a strategy, not a tactic, and should actually encompass every single communication that your company utters online, including job adverts, one-to-one emails and absolutely anything you write on social media sites and forums.

Content marketing is one of the best ways of engaging with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement, loyalty and visibility and for facilitating social sharing and interaction. If you are a consumer-facing company, it is imperative that you  are actively embracing content marketing.

People in-the-know have even gone as far as to say that content marketing is the new SEO.  A big claim, but one that makes sense.   Content is the undisputed king in 2013. High quality content targets relevant keywords, boosts social sharing and increases the number of indexed pages on your website, all of which aid your search ranking climb.

Significantly, the focus for content marketing is not on selling, but rather on communicating with customers and prospects.  So it’s really all about improving your communication strategy and making sure you are communicating with your target audience on the right platforms, with relevant information, using a tone of voice that endears you to them.

What I’ve said so far obviously applies to any consumer facing company. But if you’re a food or lifestyle company you’ve got a distinct edge on the content marketing front and I’ll tell you for why (Gavin & Stacey repeats on Gold, anyone?).

Chances are your product is way more aesthetically pleasing than the majority out there.  People love to drool over images of food or beautiful interiors.  There’s a reason TV is flooded with food porn (Masterchef, The Great British Bake Off, Nigella) and house porn (Grand Designs, anything with Sarah Beeney).

They (those in-the-know bods again) say a picture speaks a thousand words. So you are at a distinct advantage in having access to delicious images that your audience will want to see.  Of course, you don’t want to be just firing incessant pictures of your brand at them, but having this content in your locker gives you a natural foundation for your content marketing efforts.

So what are you waiting for?  If you’re not quite sure where or how to start then either give us a call or pop back next week when my blog will give you a step-by-step guide to Content Marketing.

butterfly flowers

I don’t want to speak too soon, but I think Spring might have finally sprung.  Yay! Time to discard woolly hats, don sunglasses and soothe those arcadian rhythms by waking up to daylight and the real life tweeting of feathered friends.

So Rumblechatters, what does spring mean to you? Traditionally it’s a time of rebirth and renewal. The snows of winter melt away, flowers bloom, and all the world seems new again. In the words of Gerard Manley Hopkins, ‘Nothing is so beautiful as spring’. His words seem even more poignant in 2013, when winter seems to have lasted an eternity.

We love a bit of culture, but how do we translate GMH’s musings into our real, modern lives? Well, if your interiors are in need of more than a little spring clean, then how about a décor rebirth to achieve the ‘juice and joy’ of spring in a 21st century style.  Spring interiors are all about Colour, Pattern and Texture.  Click here for further inspiration.

So Rumblechatters, have any of you had a recent interiors makeover?  If so, we’d love to see the pics.  Tweet us @Rumblechat #springinteriors

hong_yi_03v2

For the whole month of March, Malaysian artist Hong Yi, known simply as ‘Red’ will be uploading a piece of food art onto instagram.

So far, the artist has uploaded a sushi replica of Hokusai’s ‘The Great Wave’ and a banana headed Edvard Munch’s ‘The Scream’. We love it! Click here for the story so far, and keep a look out on Design Boom for the rest of the month’s offerings. Then if you fancy playing with your food yourself, please tweet us your creations!

upcycled

You may have seen our recent tweets about RumbleChat’s expansion into lifestyle as well as food. Ths is in response to popular demand, as recent RumbleChats have revealed that your good taste also extends to lifestyle products too. So this week’s blog is a little bit crafty! But also foodie 😉

Here are a few demonstrations of how to upcycle your drinks bottles, cans, salt shakers and tins into delicious looking pieces of art and crafts. DIY 101+ ways to upcycle your cans and bottles

If this is getting you all excited, then upcycling can be extended to anything and everything. Check out this article for tasty ways in which you can upcycle old lampshades, bed parts and random trash!

Let us know what you think about our new changes by tweeting us @RumbleChat!