All posts in Interiors

Here at RumbleChat we unashamedly love a bit of #houseporn.  So when the first of our clan mentioned their visit to the fabulous state-of-the-art MADE.COM showroom in Soho, the rest of us were compelled to follow, lemming-like, to gaze in wonder at this experiential interiors delight.

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An innovative take on the new clicks and mortar approach to retail, MADE.COM HQ is situated at 100 Charring Cross Road, directly opposite that bastion of old-school retail, Foyles bookshop. Two polar opposites of retail experience, within spitting distance.

MADE.COM is one of my favourite homeware brands.  Its ‘cut-out-the-middleman’ ethos enables it to deliver quality, design-lead furniture at a fraction of the usual high street price, which came in mighty handy when undertaking my house renovation in 2011.

MADE.COM have streamlined furniture design and revolutionised the homeware business model. In 2014 they were the second fastest growing tech company in the UK.  They use crowd-sourced design, whereby only pieces with the highest consumer votes make it to production to ensure that new collections remain fresh and appealing.

The only downside to the early-days business model was the fact that you had to buy products unseen. MADE.COM addressed this issue in 2012 with the opening of a (lovely, but bog-standard) Notting Hill showroom. Fast forwards to January 2015 and they opened their flagship showroom, a physical/digital hybrid perfectly aligned to the needs of the voyeuristic clicks and mortar consumer.

The vast expanse is divided into lifelike ‘room’ settings.  There is a kids’ area, proudly displaying items from the new children’s range, including the scandi-style Linus bunk bed which was immediately added to my lengthy wish-list.

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The backdrop to these ‘real’ room settings is a rotating digital catalogue of MADE.COM furniture items projected onto adjacent walls.  It’s a simple yet innovative concept that means that MADE.COM can change the display without incurring the cost or hassle of shipping in new furniture. The images may be a wee bit flat (there’s definitely no 3D augmented reality going on here), but it still works really well.

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One entire wall is made up of a gallery of product postcards, where you can take away handy reminders of products that have caught your eye. Next to this sea of postcards sits a bank of android tablets, with a fabulously explicit call to action that again seamlessly connects physical with digital.

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By submitting your email address (mandatory for signing into the devices) the retailer can track your footfall and interactions as you traverse the showroom…genius! Meanwhile a bank of Apple Macs create an internet café vibe at the back of the store, enabling you to browse and order in a home-from-home fashion while notices on walls and tables remind you to share products you like on social media.
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None of this is rocket science, but the combined effect of all these simple touches is to create a unique, harmonious fusion of innovation and tradition. MADE.COM has cleverly created the perfect amalgam of physical and digital to satisfy the wants and needs of the modern shopper. We’re suitably impressed.

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The broad brush definition of Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. So the formats that immediately spring to mind are blog posts, website updates and email newsletters, right?

In my opinion, the essence of content marketing is far broader than this.  It’s a strategy, not a tactic, and should actually encompass every single communication that your company utters online, including job adverts, one-to-one emails and absolutely anything you write on social media sites and forums.

Content marketing is one of the best ways of engaging with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement, loyalty and visibility and for facilitating social sharing and interaction. If you are a consumer-facing company, it is imperative that you  are actively embracing content marketing.

People in-the-know have even gone as far as to say that content marketing is the new SEO.  A big claim, but one that makes sense.   Content is the undisputed king in 2013. High quality content targets relevant keywords, boosts social sharing and increases the number of indexed pages on your website, all of which aid your search ranking climb.

Significantly, the focus for content marketing is not on selling, but rather on communicating with customers and prospects.  So it’s really all about improving your communication strategy and making sure you are communicating with your target audience on the right platforms, with relevant information, using a tone of voice that endears you to them.

What I’ve said so far obviously applies to any consumer facing company. But if you’re a food or lifestyle company you’ve got a distinct edge on the content marketing front and I’ll tell you for why (Gavin & Stacey repeats on Gold, anyone?).

Chances are your product is way more aesthetically pleasing than the majority out there.  People love to drool over images of food or beautiful interiors.  There’s a reason TV is flooded with food porn (Masterchef, The Great British Bake Off, Nigella) and house porn (Grand Designs, anything with Sarah Beeney).

They (those in-the-know bods again) say a picture speaks a thousand words. So you are at a distinct advantage in having access to delicious images that your audience will want to see.  Of course, you don’t want to be just firing incessant pictures of your brand at them, but having this content in your locker gives you a natural foundation for your content marketing efforts.

So what are you waiting for?  If you’re not quite sure where or how to start then either give us a call or pop back next week when my blog will give you a step-by-step guide to Content Marketing.

Taste.  Now that’s a word with many meanings. Whether it’s the sensation of flavour perceived in the mouth, a small portion, a person’s liking for something, or the ability to discern good quality or high aesthetic standard, the concept of ‘taste’ is something that permeates modern life.

The most obvious association is food, but it extends to many areas of a Rumblechatter’s life.  You can have good taste or bad taste. But I’m assuming that, by virtue of you reading this, you fall firmly into the former camp.

Food-wise, there is a scientific explanation as to our preferences. When food and drink are placed in the mouth, taste cells are activated and we perceive one of five flavours: sweet, salty, savoury, sour, and bitter.

Sweet and salty foods were originally nature’s way of rewarding us for eating something nourishing.  There are natural sugars and salts in fruits and vegetables and all carbohydrates are broken down by our bodies to produce sugars that provide the main fuel for bodily function. Natural salts play a necessary role in regulating the pressure of all bodily fluids. Obviously in this day and age, a packet of Walkers Salt and Vinegar followed by a slab of Dairy Milk don’t really offer the same nutritional value, but still, it’s good to understand the origin of our (my?) comfort food cravings.

The taste of savouriness is derived from the natural protein component of foods like meat, cheese and mushrooms.  The main function of protein in the body is to build and repair cells and tissues – pretty essential, in anyone’s book.

Sour and bitter flavours work in the opposite way. Originally they alerted us to foods that might be toxic or harmful to us. Sour foods tend to only be good for us in small amounts. Take for example, the humble lemon. Whilst it has many beneficial attributes, such as antibacterial, antiseptic and supporting liver function, you couldn’t eat a whole one now could you? Bitter foods are ones that may be toxic, and so our taste buds (and dour, lemon-sucking faces) warn us immediately.

Vegetables, although very healthy, do have a component of bitterness to them. This is thought to be from a cunning kind of bitterness camouflage to delude predators into thinking said plant is toxic . Also, some of these bitter ‘toxins’ may actually be deadly to one animal species but another may have adapted to be able to digest these same ones.

Human beings developed innate taste preferences in prehistoric times.  In constant danger of starving, humans developed instincts to shun the plentiful but bland vegetables in favour of the extremely rare, overly sweet, high-fat treats such as honey, grubs, or bone marrow fat, which would sustain them in a famine. Our love of The Great British Bake Off shows that we really haven’t evolved that much

When it comes to aesthetic taste, well that’s a whole different ball game, and one grounded in sociology, not science. Sociologically speaking, taste is an individual’s personal and cultural patterns of choice and preference. Taste is about drawing distinctions between things such as styles, manners, consumer goods, works of art etc. and relating to these.

Aesthetic preferences are predominantly influenced by education and social origin. Different socioeconomic groups are likely to have different tastes. Social class is one of the prominent factors structuring taste. This theory suggests our parents and childhood experiences have a profound influence over our mature aesthetic taste.

I can confess I’ve just bought a green Egg chair that has definite echoes of an orange one my parents had in the seventies. But that’s as far as the shared taste goes.  For me the influence seems to have been more about driving me to create something different.  I’m pretty sure my abhorrence of all things matchy-matchy (in fashion, soft furnishings, décor…in fact, in anything) stem from my mum’s obsessive love of the very same thing?

The other pertinent thing about taste is that everyone thinks they’ve got it.  Just as no-one holds their hands up to being a bad driver, so no-one confesses to having appalling taste.  Which is probably a good time for a confession…I’m actually a terrible driver.

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I don’t want to speak too soon, but I think Spring might have finally sprung.  Yay! Time to discard woolly hats, don sunglasses and soothe those arcadian rhythms by waking up to daylight and the real life tweeting of feathered friends.

So Rumblechatters, what does spring mean to you? Traditionally it’s a time of rebirth and renewal. The snows of winter melt away, flowers bloom, and all the world seems new again. In the words of Gerard Manley Hopkins, ‘Nothing is so beautiful as spring’. His words seem even more poignant in 2013, when winter seems to have lasted an eternity.

We love a bit of culture, but how do we translate GMH’s musings into our real, modern lives? Well, if your interiors are in need of more than a little spring clean, then how about a décor rebirth to achieve the ‘juice and joy’ of spring in a 21st century style.  Spring interiors are all about Colour, Pattern and Texture.  Click here for further inspiration.

So Rumblechatters, have any of you had a recent interiors makeover?  If so, we’d love to see the pics.  Tweet us @Rumblechat #springinteriors