All posts in New web services

Back in the day, Word of Mouth Marketing was the rarely achieved panacea, the elusive holy grail of the broadcast marketer.

These days it’s become our bread and butter.  Word of Mouth Marketing (or WOMM for short) is the cornerstone of brand success in our digital age. And from the girded loins of WOMM has sprung the latest favoured child, Social Commerce.

With modern consumers imbibing WOMM as an essential part of their decision making processes,  Social Commerce has become the key to future success.

In 2010 Mark Zuckerberg said “If I had to guess, social commerce is next to blow up”.  He wasn’t wrong.  With 74% of consumers now relying on social networks to inform their purchasing decisions, no modern day brand can afford to ignore this latest concept.

Social commerce is defined as a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. In a nutshell, selling within social networks.

Social Commerce allows brands to sell where consumers spend their time.  To capitalise on this you need to make sure you’re there, at the coal face, engaging with your consumers, gaining insight and generally being a likeable, trustworthy all-round good guy.

While Social Commerce is very much in its infancy, with big online brands such as Amazon, American Apparel and Cafepress still at the toe-dipping stage of engagement, it is undoubtedly the shape of things to come. So if you haven’t already, you need to start thinking about it.

How to prepare? In short you’ve got to have a brand that wins on social media – see my previous blog for details of how to do just this.

Now as a marketer, I’d never advise you to put all your eggs in one basket. An integrated strategy is always the way to go.  No one channel can ever deliver business success in isolation. And there’s always a place for the old-school skills. If you’ve got sufficient budget, clever advertising is still a great way to achieve brand awareness, and get you on the radar of your target audience. When it comes to the transactional crunch, though, it’s WOMM that increases your conversion rates and closes deals. And with Social Commerce enabling brands to hold transaction-inspiring conversations quite literally at the point of purchase, you’d be a fool to ignore it.

The high street is dead (boo), long live SC

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This recently discovered App has kept all of us at RumbleChat really busy this week! It’s a great little creation called Forkly for foodies to discover local restaurants, cafes and other eateries that have been rated by others. You can search through your feed and click on foods that you ‘want’, and read how others have rated different places to eat.

You can also rate places you have visited and share your tastes to influence other people! It’s become really useful to find the best local places to eat – a word of mouth recommendation is so valuable!

 

I have just downloaded this fantastic app for my iPhone and I LOVE IT!

Here at RumbleChat Towers we are always on the look out for new apps, gadgets, and techy inventions. Especially if they are food & drink based! We do like a wee tipple of a weekend evening. Come to think of it, we like a wee tipple most evenings… and this gives no shortage of inspiration with 500 drinks recipes (or a whopping 3000 for the iPad) based on your choice of base spirit… The app is FREE, it remembers what you have had in the past and so bases future recommendations on your historical preferences. You can select according to what mood you are in, the weather, the time, what is trending in the world at that moment, or what colour you fancy. Also you can create a shopping list or input what ingredients you have in your larder and it will suggest a selection of inspiring recipe options!

Did I mentioned it is FREE RumbleChatters?!

 

Locu is a new service that allows you to update your menus across the web with one click.

 

We work with clients in the Restaurant business helping keep menu changes updated across the web. We know it’s a nightmare and guess if you run a restaurant that changes it’s menu regularly you’ll probably agree. So when we herd about Locu – a new service that allows you to “edit, design, and share your menu across the web for free with the click of a button” we thought you might like to know!

The good news is that these guys have received funding so are definitely planning to grow.  The bad news is that they are US based so we are currently talking to them about it’s suitability for the UK market.  We’ll keep you posted…