Ever wondered what high-res fried eggs would look like, stuck onto your living room wall, surrounded by your favourite art-deco lamp that sits on top of your faux-Victoriana side board?! If this sounds like a designers’ idea of hell, well it’s true, you can now adorn your home with wallpaper printed with images of food. American retailer Spoonflower sells rolls of the stuff, and you can buy anything from bacon, to sweets, to cakes.
If you found that after all the turkey, sprouts, Christmas pud and mince pies, the effort to open your Christmas presents yesterday was just too much, (unless you opened them all before breakfast that is!) then this might be the thing for you! A Brazilian burger chain has just released an advert with their food served in edible wrappers! See the advert here…
It’s hard to get your head around it isn’t it? I find even sugar paper hard to eat!
Take a look at this amazing photography exhibition of tiny plastic people amongst real food environments. It’s adorable, clever and foodie. And we like foodie don’t we RumbleChatters?!
Artist Christopher Boffoli created this world when he realised there has been an age old fascination for the miniature and the gigantic going as far back as Jonathan Swift’s tale of Gulliver’s Travels. He explains that his inspiration came from the fact that when you are a child everything is out of proportion… From tiny, detailed Matchbox cars to enormous, chunky Mars Bars… (which when you get to adulthood you are convinced have become smaller!)
Anyway, enjoy taking a look at this gorgeous exhibition!
If you are a keen mixologist, then we have found the perfect tool for you! The Bar10der is a 10 pronged Swiss Army Knife style gadget that features everything you need to create your favourite drinks in minutes. It has a bottle opener or a corkscrew for the less adventurous, and when you’re ready to go crazy with your cocktail making skills, then check out the muddler, the reamer and the jigger. Yup, I have no idea either.
This is genius! An E-book has just been launched called ‘The Startup Chef‘. It features 75 recipes that were created by techy wizards who work for huge corporations such as Facebook, Google, Spotify and Yahoo! All recipes are now firm family favourites and give you an insight into the diets and guilty foodie pleasures of the creators and employees within some of the world’s greatest techy brands.
So you can make a ‘SLO Town Tri-Tip Sandwich’ just like Bubba Murarka from Facebook, followed by ‘Thumbprint Cookies’ just like Hunter Walk from YouTube, and wash it all down with ‘The Ultimate Bloody Mary’, as made by David Pakman from Venrock.
Not only is this a sweet idea, but ALL proceeds go to charities to save the lives of hungry children such as NoKidHungry. To get your copy, click on this click RumbleChatters and let us know what you make!
David Meerman Scott has written an interesting piece on why brands should create original content rather than taking a strategy of “content curation”. Content Curation is where you point to good content and add value by removing the noise ever present on the web.
David’s overall point is valid, but it is important to implement a strategy that is right for your business.
For the food food businesses we work with, I always recommend a strategy including content curation. Creating really good original content is a great way to deliver value but it is also often very expensive. It is also not always the right thing to do for your business.
As a restaurant, you’re primary job is to deliver an exceptional experience, with exceptional food every time. As a food producer, your job is to deliver an exceptional product that excites your customers. If you run a digital food business, then your primary job is to deliver exceptional original content.
Delivering an exceptional website and letting your service slip – Simply not acceptable.
However, something I always try to stress, is that if you’re delivering an exceptional food experience you will be doing things along the way that can be turned into digital stories that people will love.
We work with a coffeeshop, who are so particular in the quality of their coffee, they make modifications to the grinder! That is a beautiful example of a story that should be told digitally, and can e very cheaply!
So then next time you’re working on the project, think about whether it would make good content, and take lots of pictures if it will!
We’ve all seen plenty of gimmicks to boost beer sales, but Harry’s Bar in Singapore is using QR codes to help singles meet over beer. Harry’s Bar has launched a “Bottle Message” campaign that allows customers to purchase beers and send them with a message to people they fancy using QR codes. The designated bottles arrive with tags that includes instructions on how to download the app, send and retrieve the attached message and also to begin conversing anonymously with each other. As a result they’ve seen people using the app buy twice as much beer!
We’re really surprised that they’re getting such good results with QR codes, because we haven’t seen many people using them in the UK. It will be interesting to see if we see something similar in the UK soon…
This week PSFK reported that Stranger & Stranger designed new packaging for wine maker Truett-Hurst, wrapping their bottles in paper covered with recipes, pictures, and quotes relating to occasions wine might be bought for.
RumbleChat is a team of experienced marketing and PR professionals, who share a passion for delicious things. We have joined forces to help food and lifestyle companies reap the rewards of digital success.