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Happy Reading with your Happy Meal

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I’m not a massive fan, it’s not the first place on my list for where I think kids should dine out, but when I read this story, I thought ‘fair play’.

The global fast food chain McDonald’s have launched a campaign, alongside the National Literacy Trust to distribute 15 million books with their happy meals over the next two years.  As well as this, McDonald’s said it would also launch ‘Happy Readers’ £1 book offers, that can be redeemed at WHSmith.

Satring last wek, the campaign starts with a non-fiction book from DK’s ‘Amazing World’ series.

Conal Presho, head of development at the National Literacy Trust, says that ‘McDonald’s is a company with huge reach across the UK.’ and that the Trust’s focus ‘was not on the food side, but on getting books into kids’ hands … Our focus is on using any way we can to encourage children to read.’

 

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