All posts tagged homeware

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The broad brush definition of Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. So the formats that immediately spring to mind are blog posts, website updates and email newsletters, right?

In my opinion, the essence of content marketing is far broader than this.  It’s a strategy, not a tactic, and should actually encompass every single communication that your company utters online, including job adverts, one-to-one emails and absolutely anything you write on social media sites and forums.

Content marketing is one of the best ways of engaging with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement, loyalty and visibility and for facilitating social sharing and interaction. If you are a consumer-facing company, it is imperative that you  are actively embracing content marketing.

People in-the-know have even gone as far as to say that content marketing is the new SEO.  A big claim, but one that makes sense.   Content is the undisputed king in 2013. High quality content targets relevant keywords, boosts social sharing and increases the number of indexed pages on your website, all of which aid your search ranking climb.

Significantly, the focus for content marketing is not on selling, but rather on communicating with customers and prospects.  So it’s really all about improving your communication strategy and making sure you are communicating with your target audience on the right platforms, with relevant information, using a tone of voice that endears you to them.

What I’ve said so far obviously applies to any consumer facing company. But if you’re a food or lifestyle company you’ve got a distinct edge on the content marketing front and I’ll tell you for why (Gavin & Stacey repeats on Gold, anyone?).

Chances are your product is way more aesthetically pleasing than the majority out there.  People love to drool over images of food or beautiful interiors.  There’s a reason TV is flooded with food porn (Masterchef, The Great British Bake Off, Nigella) and house porn (Grand Designs, anything with Sarah Beeney).

They (those in-the-know bods again) say a picture speaks a thousand words. So you are at a distinct advantage in having access to delicious images that your audience will want to see.  Of course, you don’t want to be just firing incessant pictures of your brand at them, but having this content in your locker gives you a natural foundation for your content marketing efforts.

So what are you waiting for?  If you’re not quite sure where or how to start then either give us a call or pop back next week when my blog will give you a step-by-step guide to Content Marketing.

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For the whole month of March, Malaysian artist Hong Yi, known simply as ‘Red’ will be uploading a piece of food art onto instagram.

So far, the artist has uploaded a sushi replica of Hokusai’s ‘The Great Wave’ and a banana headed Edvard Munch’s ‘The Scream’. We love it! Click here for the story so far, and keep a look out on Design Boom for the rest of the month’s offerings. Then if you fancy playing with your food yourself, please tweet us your creations!

upcycled

You may have seen our recent tweets about RumbleChat’s expansion into lifestyle as well as food. Ths is in response to popular demand, as recent RumbleChats have revealed that your good taste also extends to lifestyle products too. So this week’s blog is a little bit crafty! But also foodie 😉

Here are a few demonstrations of how to upcycle your drinks bottles, cans, salt shakers and tins into delicious looking pieces of art and crafts. DIY 101+ ways to upcycle your cans and bottles

If this is getting you all excited, then upcycling can be extended to anything and everything. Check out this article for tasty ways in which you can upcycle old lampshades, bed parts and random trash!

Let us know what you think about our new changes by tweeting us @RumbleChat!

This week we thought we would concentrate on sourcing some amazing recipes for the special lady in your life – your mum! It is of course Mother’s Day this Sunday, so why not celebrate by cooking up a storm in the kitchen!

Breakfast

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Of course a great way to show mummy just how much you love her is with breakfast in bed. Our favourite is Egg in a Nest. You simply get a biscuit cutter (a heart or flower shaped one will work well for this occasion) and cut the middle out of a piece of bread. Then you melt a knob of butter into a hot frying pan and place the bread in, frying it slightly. Then crack an egg inside and fry to your mum’s liking. There you have it: Egg in a Nest. Otherwise known as Egg in a Saddle, Egyptian Egg, One Eye or Bird in a Nest!

Lunch

brandonrostsmokedsal

This classic combo of beetroot, salmon and horseradish creme fraiche makes a delicious starter, but works just as well as a Mother’s Day lunch as well. This recipe is great!

Dinner

lamb

A classic Mother’s Day dinner would have to be roast lamb. It’s perfectly spring like and such a treat. This recipe that we have found gives lots of great tips on how to cook the best roast lamb from chef Marcus Wareing.

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Last night saw the 85th Academy Awards, so we thought we would take a foodie spin on the glamorous ceremony! What do you get when you mix films with food? We could discuss overpriced popcorn if you like, but we thought we would recommend a few foodie films for you to enjoy!

In no particular order:

Chocolat. It’s got Johnny Depp and a lot of chocolate… What’s not to love?!

Julie & Julia. This charming true story follows blogger Julie Powell, who decides to cook her way through chef Julia Child’s cookbook “Mastering the Art of French Cooking.” The incredible Meryl Streep plays Child, with Amy Adams playing Powell. It’s a sweet tale of dreams, passion and cassoulet!

Ratatouille. This Oscar winner (best animated film) is adorable, and a great family film. It follows a chef, who just gets everything wrong, and the relationship that he forms with a rat who helps him learn to cook.

Charlie and the Chocolate Factory. Again, depending on the version, we have Johnny Depp and chocolate again, but in my humble opinion, the original is the classic.

Let us know your foodie film favourites by tweeting us @RumbleChat!