This recently discovered App has kept all of us at RumbleChat really busy this week! It’s a great little creation called Forkly for foodies to discover local restaurants, cafes and other eateries that have been rated by others. You can search through your feed and click on foods that you ‘want’, and read how others have rated different places to eat.
You can also rate places you have visited and share your tastes to influence other people! It’s become really useful to find the best local places to eat – a word of mouth recommendation is so valuable!
Merry Boxing Day to all you RumbleChat foodies!
If you found that after all the turkey, sprouts, Christmas pud and mince pies, the effort to open your Christmas presents yesterday was just too much, (unless you opened them all before breakfast that is!) then this might be the thing for you! A Brazilian burger chain has just released an advert with their food served in edible wrappers! See the advert here…
It’s hard to get your head around it isn’t it? I find even sugar paper hard to eat!
David Meerman Scott has written an interesting piece on why brands should create original content rather than taking a strategy of “content curation”. Content Curation is where you point to good content and add value by removing the noise ever present on the web.
David’s overall point is valid, but it is important to implement a strategy that is right for your business.
For the food food businesses we work with, I always recommend a strategy including content curation. Creating really good original content is a great way to deliver value but it is also often very expensive. It is also not always the right thing to do for your business.
As a restaurant, you’re primary job is to deliver an exceptional experience, with exceptional food every time. As a food producer, your job is to deliver an exceptional product that excites your customers. If you run a digital food business, then your primary job is to deliver exceptional original content.
Delivering an exceptional website and letting your service slip – Simply not acceptable.
However, something I always try to stress, is that if you’re delivering an exceptional food experience you will be doing things along the way that can be turned into digital stories that people will love.
We work with a coffeeshop, who are so particular in the quality of their coffee, they make modifications to the grinder! That is a beautiful example of a story that should be told digitally, and can e very cheaply!
So then next time you’re working on the project, think about whether it would make good content, and take lots of pictures if it will!