All posts tagged social media

There is no doubt that social media lends itself to negative behaviour. The inadvertent anonymity it offers makes it ripe for abuse from spineless, cowardly bullies.  Its advent represented a revolution for stalkers. Imagine how they must have rejoiced when they realised they could now invade their prey’s personal space from the comfort of their own (smelly, dark, closed-curtained?) bedrooms.

Social media doesn’t just aid people with existing behavioural problems.  It unleashed a whole new wave of disciples. I mean, it’s fairly normal these days to keep tabs on your ex via Facebook, but the news is full of cases where dumpees have taken revenge on dumpers via social media, whether it be posting illicit photos or other, equally cringe-worthy actions of public shaming.

Social media represents the evolution of bullying – providing a platform for constant psychological torture and creating a cyber-hell that transcends into real life. From the vicious trolling on Twitter, to the teens coerced into suicide via Facebook and Ask.FM, to ‘catfishing’ (? fodder for another blog methinks!), we are relentlessly bombarded by accounts of hideous (in)human behaviour facilitated by social media.

There is no doubt that, in the wrong hands, social media is a powerful force of evil, BUT(and you’ll be delighted to hear it’s a great big, shiny, BUT) it has also shown itself to be an equally powerful force for good.

For a recent example of this, just google ‘Dancing Man’. In a nutshell, hideous fat-shaming bullies posted photos of a man dancing on his own to 4chan (an anonymous bulletin board) with the caption: “Spotted this specimen trying to dance the other week. He stopped when he saw us laughing.”

DANCING-MAN

As you can see, in the first photo, the man is dancing happily, while in the second he looks downtrodden and embarrassed. So far, so despicable, and an example of social media at its worst. BUT (it’s another shiny one!), rather than join the bullies in their persecution of an innocent man, most people have felt sorry for him.  A group of female dancers, lead by Cassandra Fairbanks, started an online campaign to find him. Their aim? To fly him out to LA to dance with them, thereby sticking two fingers up to bullies everywhere.

The online search, spearheaded by the hashtag #FindDancingMan quickly went viral and after just 12 hours, the man got in touch with the following tweet:

dancing_man_found

Now, he has been sent a VIP invite to dance party in LA with 2000 women and Moby and Pharrell DJing.

A similarly heart-warming tale is that of disabled pensioner, Alan Barnes.  The partially-sighted 67 year old was left with a broken collar bone after being mugged outside his home in Low Fell, Gateshead. The distressed pensioner was scared about staying in his home because he no longer felt safe there.

After reading about his story, kind-hearted local beautician Katie Cutler set up a fundraising page to help Alan with the cost of moving to a new home. Katie had hoped to raise a few hundred pounds, but by the power of social media, her appeal went viral and thousands of pounds poured in from around the world. She ended up handing over a whopping £324k to the pensioner, whilst simultaneously restoring his faith in human kindness.

katie_cutler_alan_barnes_hug

On a smaller scale, a Brighton blogger and newly-single mum who tweeted about not being able to afford any toys for her 3 young daughters last Xmas, was staggered by the results. In her own words:

‘…strangers who had their own children and family to buy for, yet took the time, and budget to pick presents for my daughters (and me!), wrapped and sent in time for Christmas. I don’t think a more generous thing will ever happen to me in my life and I am humbled by the milk of their kindness.’

Click here to read more of her story.

So, how’s that for some heart-warming examples of the kindness of strangers, expedited by social media? Sadly, there will always be wrong uns who choose to go over to the dark side, but let’s take heart in the fact that it’s not their stories that the global social media community chooses to celebrate  and share.

 

hoverboard

I don’t know about you, but it’s taken me a while to find my 2015 stride.  I mean, it’s hard to believe that we’ve finally reached the year that Marty Fly visited in Back to the Future II. So it turns out that we don’t have flying cars, there isn’t a female US president and hoverboards are not the favoured transport of the younger generation.

The film did, however, accurately predict handheld tablets, 3D movies and video conferencing. In comparison to 1989, when it was made, the technologies of today are unrecognisable and far-fetched.   But as with everything, the progress has snuck up on us gradually. We don’t bat an eyelid at Google glasses and Skype is pretty run of the mill these days. It’s easy to dismiss how far we’ve come.  The advances in marketing since 1989 are even more radical. Our industry changes so rapidly and hindsight nearly always provides a glaring missed opportunity or ‘could have done better’ moment.

So, how to grab the marketing bull by the horns in 2015? My top tip would be to stop chasing marketing trends and take some time to design a strategically driven marketing mix for your business. It can include several compatible strategies and merge traditional and digital channels to produce the perfect brand-oriented marketing blend.

It may sound obvious, but successful content marketing is reliant on a content marketing strategy.  This strategy is essential. It guides your otherwise eclectic content marketing efforts and is the cornerstone to digital marketing success. Whereas content was undeniably king in 2014, in 2015 it will take on a more presidential role.  By which I mean it is pivotal to all your communications, not just an insubstantial figurehead. Make sure that you are investing in content creation and curation.  You can no longer afford to ‘wing it’, using an ad-hoc/when you’re not tied up with other things approach.

Let’s not forget that the bastion of content marketing is a customer-centric vision.  In 2015, our ongoing quest is to improve the customer experience.  Customers these days are incredibly aware of their worth, and empowered by the knowledge that a single complaint on social media can have a costly impact on a brand.

So, in a nutshell, the best way to apply this to your content marketing is:

  • Get personal – connect, engage and listen intently.
  • Customise – where possible make sure your content is always relevant to your target audience and tweaked for brand relevance.
  • Entertain – within reason, you can’t go wrong if you’re entertaining your customer.
  • Build brand ambassadors – they will be worth their weight in gold.

The other key aspect of marketing in 2015 is to ensure that you THINK MOBILE FIRST. Smartphones and tablets made up 60% of total digital media time spent in 2014 (up 50% from 2013). 2015 looks set to build on this, as analysts are predicting that by 2017, mobile will represent 91% of all internet use.

The key learning here is to keep mobile users at the forefront of your mind in terms of all website updates and marketing communications. If you ensure that you keep the customer front of mind in all your marketing activity you should avoid falling foul of 2015’s big bombshell…DIGITAL DISAPPOINTMENT. Digital natives are the most spoilt and demanding customers ever.  Find a way to make meeting their digital expectations the core of your business and you might just be onto a winner.

Blog

noun

  • a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.

verb (blogs, blogging, blogged)

  • add new material to or regularly update a blog:it’s about a week since I last blogged
    • ·   [with object] write about (an event, situation, topic, etc.) in a blog:he blogged the Democratic and Republican national conventions as an independent

 

To Blog or not to blog?  That is the question.  You think you should, but you’re not entirely sure why, or how to go about doing it successfully.  Sound familiar? Don’t worry, you’re not alone. Lots of our clients start off this way… and end up with fabulous, engaging blogs that deliver competitive advantage to their brands.

So for those of you who want to, but need a bit of guidance, here’s my quick and tasty recipe for a perfect blog (peppered with the obligatory food puns):

Key Ingredients:

Content is King. It goes without saying that great content is imperative. In fact, I’d go as far as to say. Good content is well researched, well written and pertinent to the target audience.  If you have something original at your fingertips then you’re at a distinct advantage, but if not, don’t fret.  Just make sure that your take on what may well be a tried and tested topic exudes brand personality and adopts a perspective that resonates with your target audience.

The Perfect Title. The title should seduce your reader but also aid your SEO and therefore, your audience’s ability to find you.  So whilst tongue-in-cheek, witty and hilarious titles are good in one sense (the reader seduction angle), unless you’re very clever, they might be counter-productive on the SEO front. If you can achieve both, that’s brilliant (and you can probably stop reading now as you’re clearly a blogger extraordinaire)

The Ronseal approach to an Introduction. I.e. It does exactly what it says on the tin. The internet reader is notoriously fickle, with an attention span only slightly longer than that of the proverbial goldfish.  Your clear, yet simultaneously compelling title therefore needs to be followed by a concise, revelatory introductory paragraph.

Make the Format Accessible. Meander-y, verbose streams of consciousness may have earned Virginia Woolf literary adulation, but it doesn’t cut the mustard  for the modern day blog. Language should be simple, easy-to-read and to the point.

Size isn’t Everything.  Or length I should say.  Between 500 and 800 words is perfect – long enough to concisely present your content, but not too waffle-y and snooze-inducing.

Invest in Aesthetic Appeal. It’s not shallow.  Looking nice is important…in blogging terms at least.  It’s an integral part of the user experience and another factor in the ‘you-versus-all- the- other -bloggers –out- there’ contest. Make your headers bold and enlarged, your key points stylistically pertinent and stay on-topic and on-brand. Add images to break up your text and illustrate your point.  You can even throw in a video or two to really spice things up.

Let Your Brand Personality Shine Through. Don’t lose sight of why you’re doing this.  Whilst your blog can (and should) be on a wide range of relevant topics that interest your target audience, remember your aim is to increase engagement with your brand.  You want to create a brand voice that people want to listen to and want to hear more from.

Little and Often. Once you’ve started blogging, you need to make sure you keep at it.  From an SEO perspective, the need for regular updates is obvious. From an engagement perspective it’s just as crucial to keep on keeping on. Once you’ve attracted people to your blog, you want to keep them coming back.  Regular updates are the best way of doing this.  I always find it disappointing when I check out a new website and their latest blog was months (or even years) ago.

Preparation time

With a bit of practice you should be able to knock up a simple, commentary-lead blog in an hour whilst a research-based blog might take you a morning.  Given the resultant increase in engagement levels you can surely spare the time?  If not, why not outsource it to professionals.  Our blog-writing service is extremely competitive, costing from just £25/blog.

Here’s one I prepared earlier…

Well, I didn’t actually prepare them myself, and there’s more than one, but I’m sure you get my drift.  Here are a few of my favourites to get your creative juices flowing:

http://www.theskintfoodie.com

http://www.cocoandme.com

http://eatlikeagirl.com

http://www.goop.com (controversial I know but I have to confess I do quite like it)

 

Content-Marketing-Image-Credit-ADMA-Blog

Step 1

Write your content (or get someone to write it for you if you’re short on time or writing just isn’t your thing).  Make sure it’s written well, as poor copy can seriously damage your prospective customer’s perception of your brand. Which leads me seamlessly into a little plug.  If writing isn’t your forte, do think about outsourcing it.  Our team of experienced marketers can write killer copy for your brand for a lot less than you imagine.

 

Step 2

Make it great – your content that is.  By this I mean take care to ensure it is well written, engaging, informative and up-to-the-minute. The internet is awash with mediocre content and in order to win the attention and engagement of your target audience you need to do better. When it comes to content marketing, you need to bear in mind that you’re competing not just with brands with a similar offering to  yours but with everyone who is creating content that appeals to your target market.  I realise this can be make it  extremely daunting. Your content needs to be first rate….which leads me back to that plug!

 

Step 3

Vary the format of your content. A picture speaks a thousand words.  As does an infographic or a video. A well-chosen visual can enrich your content offering no-end. The key to success is to offer a well-rounded mix of different content themes and formats. Test these different content types and themes to see which work best for you.

 

Step 4

Create something new.  Or if that feels a bit too impossible in your field, at least make sure that your spin on the topic is fresh and adds value.

 

Step 5

Create a likeable and engaging voice for your brand. To be honest, getting this step right can often help you simultaneously conquer Step 4. It’s often not what you say, but how you say it that attracts followers, fans and other types of loyalty.

 

Step 6

Be consistent in providing frequent updates.  Once you commit to content marketing there’s no looking back.

 

Step 7

Create a content calendar.  No successful content marketing strategy is complete without an editorial calendar. An editorial calendar formalises your plan to regularly output quality content. This consistency is the key to SEO-friendly, effective content marketing. You want Google and your readers to anticipate your content – creating an editorial calendar, and adhering to it, means you never disappoint.

 

Step 8

Create viral-friendly content. Although I’m not convinced there is a bona-fide formula for creating viral content, there are definitely ways to improve your chances.

 

Step 9

Last but not least…Promote your content.  There is absolutely no point whatsoever in following all the previous steps to creating great content, if you don’t tell anyone about it. Social media is a great forum for this.  Social media and high quality content work hand in hand to increase engagement and drive traffic to your website, where you can then start to convert it into customers.

 

Step 10

Marvel at the increased engagement levels and sales that are the natural result of a successful content marketing strategy.  Not technically a step this one, but a ten-step guide feels much more aesthetically pleasing than a nine-step version…don’t you think?!

 

scandinavian-interior-design-showroom-in-stockholm-2012-2

The broad brush definition of Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. So the formats that immediately spring to mind are blog posts, website updates and email newsletters, right?

In my opinion, the essence of content marketing is far broader than this.  It’s a strategy, not a tactic, and should actually encompass every single communication that your company utters online, including job adverts, one-to-one emails and absolutely anything you write on social media sites and forums.

Content marketing is one of the best ways of engaging with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement, loyalty and visibility and for facilitating social sharing and interaction. If you are a consumer-facing company, it is imperative that you  are actively embracing content marketing.

People in-the-know have even gone as far as to say that content marketing is the new SEO.  A big claim, but one that makes sense.   Content is the undisputed king in 2013. High quality content targets relevant keywords, boosts social sharing and increases the number of indexed pages on your website, all of which aid your search ranking climb.

Significantly, the focus for content marketing is not on selling, but rather on communicating with customers and prospects.  So it’s really all about improving your communication strategy and making sure you are communicating with your target audience on the right platforms, with relevant information, using a tone of voice that endears you to them.

What I’ve said so far obviously applies to any consumer facing company. But if you’re a food or lifestyle company you’ve got a distinct edge on the content marketing front and I’ll tell you for why (Gavin & Stacey repeats on Gold, anyone?).

Chances are your product is way more aesthetically pleasing than the majority out there.  People love to drool over images of food or beautiful interiors.  There’s a reason TV is flooded with food porn (Masterchef, The Great British Bake Off, Nigella) and house porn (Grand Designs, anything with Sarah Beeney).

They (those in-the-know bods again) say a picture speaks a thousand words. So you are at a distinct advantage in having access to delicious images that your audience will want to see.  Of course, you don’t want to be just firing incessant pictures of your brand at them, but having this content in your locker gives you a natural foundation for your content marketing efforts.

So what are you waiting for?  If you’re not quite sure where or how to start then either give us a call or pop back next week when my blog will give you a step-by-step guide to Content Marketing.

Back in the day, Word of Mouth Marketing was the rarely achieved panacea, the elusive holy grail of the broadcast marketer.

These days it’s become our bread and butter.  Word of Mouth Marketing (or WOMM for short) is the cornerstone of brand success in our digital age. And from the girded loins of WOMM has sprung the latest favoured child, Social Commerce.

With modern consumers imbibing WOMM as an essential part of their decision making processes,  Social Commerce has become the key to future success.

In 2010 Mark Zuckerberg said “If I had to guess, social commerce is next to blow up”.  He wasn’t wrong.  With 74% of consumers now relying on social networks to inform their purchasing decisions, no modern day brand can afford to ignore this latest concept.

Social commerce is defined as a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. In a nutshell, selling within social networks.

Social Commerce allows brands to sell where consumers spend their time.  To capitalise on this you need to make sure you’re there, at the coal face, engaging with your consumers, gaining insight and generally being a likeable, trustworthy all-round good guy.

While Social Commerce is very much in its infancy, with big online brands such as Amazon, American Apparel and Cafepress still at the toe-dipping stage of engagement, it is undoubtedly the shape of things to come. So if you haven’t already, you need to start thinking about it.

How to prepare? In short you’ve got to have a brand that wins on social media – see my previous blog for details of how to do just this.

Now as a marketer, I’d never advise you to put all your eggs in one basket. An integrated strategy is always the way to go.  No one channel can ever deliver business success in isolation. And there’s always a place for the old-school skills. If you’ve got sufficient budget, clever advertising is still a great way to achieve brand awareness, and get you on the radar of your target audience. When it comes to the transactional crunch, though, it’s WOMM that increases your conversion rates and closes deals. And with Social Commerce enabling brands to hold transaction-inspiring conversations quite literally at the point of purchase, you’d be a fool to ignore it.

The high street is dead (boo), long live SC

Don’t judge a book by its cover.  Beauty is skin deep. It’s the personality that counts. All of these adages, with us since our formative years, are pertinent when developing a winning brand in this digital age.

Creating a successful online brand is not a challenge for the faint of heart.  It takes work, investment (of time and money) and a level of skill and understanding that does not come naturally to everyone.

For lots of small companies, social media has simply become another box to tick on the start-up checklist.  They set up profiles on Facebook and Twitter, build up a modest following, knock out a few tweets and link Facebook to Twitter, thereby killing two birds with one stone. Job done. Right?

In a word – NO.  A successful social media strategy will make your brand SOCIABLE, LIKEABLE and PROFITABLE, but you’ve got to put the effort in.  And you’ve got to have self-awareness, or at least awareness of how you are perceived by customers and prospects.

I always recall a meeting with a retailer who, during one of his many abrasive yet dull monologues informed me that he modelled his brand’s social media personality on his own – “clever, sociable and witty”. Our survey says eeeeh, uuuuh (Family Fortunes reference – I can’t quite figure out how to write it phonetically). His online persona did mirror his real-life personality, but needless to say it displayed none of those attributes.

Creating a great digital personality for your brand does not always come naturally. The days of loudly touting your wares via broadcast marketing techniques are well and truly over.  The modern way requires a customer-centric way of thinking and the ability to listen and change tack according to what you hear. Consider social media a virtual dinner party.  Your challenge is to be the most charming guest.

This is achieved by getting striking the right balance of, what I call (in a Miranda stylee), Campaign and Brand messages.  Spend 70% of your time on Brand messages – decide on key topics of interest for your target audience and use this as a basis for your curated content. DO NOT talk about your brand, but rather, flesh out its personality, bringing it to life and making it likeable.

Spend the remaining 30% of your time promoting Campaign messages ie, incentives, competitions, calls to actions etc. (basically anything with traditional marketing scope)

By maintaining this balance you will be the entertaining dinner party guest; the fascinating, witty person that everyone wants to sit next to, not the ‘let’s talk about me’ bore that everyone avoids. And if you’re struggling, why not call in the experts?

I may be a bit behind the times here (it wouldn’t be the first time), but I’ve just discovered the Suspended Coffee Campaign.  Born of an Italian tradition, the ‘caffe sospreso’ is a cup of coffee paid for in advance as an anonymous act of charity. The tradition began a century ago, in the working class cafes of Naples, where someone who had experienced good luck would order a sospeso, paying the price of two coffees but consuming only one. The remaining coffee would remain suspended for a poor person to claim later.

This heart-warming practice has been championed successfully on social media, igniting social consciences globally and subsequently being adopted by communities around the world. Suspended coffees represent an affirmation of the old English adage ‘Charity begins at home’ – supporting the ‘down on their luck’ people within your local community.

So far, about 150 British cafes have signed up to what has become a formal scheme, with coffee giant Starbucks recently signing up for the initiative. Ian Cranna, vice-president of marketing at Starbucks UK told Marketing Magazine the campaign “will provide warmth and comfort for those looking for food or a hot cup of coffee.”

The only problem I can foresee is that of the target audience (vulnerable people) feeling ashamed to pop in and ask for the off-chance of charity.  Some cafes across the UK have pre-empted this barrier, adopting the initiative in different forms, with some donating cash equivalents to local homeless shelters or providing tokens to be discreetly donated to those in need.

On a (frivolously) political note, if this is an example of what the EU brings us, who can knock it?

food app image

Following on from last week’s vociferous scourge on the new food app for lardy gamers, I felt it only right that I should offer up the worthier side of food related apps.  As Apple have drummed into our subconscious, whatever your [dietary] requirements, ‘there’s an app for that.  The plethora of sustenance related apps is astounding; there’s definitely no ‘one-size-fits-all’ ethos going on here.  Here’s a selection of the several million (I exaggerate…but only slightly) that I stumbled upon in the name of research.

 

Best for Foodies in training: Foodgawker

A veritable feast of food porn. The mobile counterpart to foodgawker.com, which collects recipes from various food bloggers, and presents them in a mouthwatering photo gallery format. Whether you want to make good food, or just drool over it, foodgawker is an excellent resource. It’s also a great way to discover your next favourite food blog.

 

Best for meal planning: FoodPlanner

Make it easy to swerve the crisp aisle next time you hit the supermarket. FoodPlanner organises your daily meals and allows you to upload your own recipes and download meal ideas from top recommended sites. This clever little app then compiles your shopping list of ingredients from the recipes you’ve chosen. FoodPlanner can store multiple lists and recipes to add variety into your healthy eating habits. Handy eh?

 

Best for wannabe Flintstones: Primal Paleo

It seems like every other person I meet is Paleo eating these days.  Maybe it’s the Game of Thrones effect, but this caveman diet is taking over the world! Billed as ‘the only nutritional approach that works with your genetics to help you stay lean, strong and energetic’ the ideology is more appealing than the reality (no coffee or cake). For those keen to give it a try, Primal Paleo offers the perfect pocket guide to succeed.

The app includes key information about the core principles of Paleo living, along with recipe ideas and a searchable list of Paleo foods. Find out which foods are in season and choose from a selection of exercises to complement the diet.Connect to the rest of the Primal community through the app to share your meal ideas, lifestyle tips and find words of wisdom from other users.

 

Best for eating out: Mint Nutrition

We all love to eat out, but it can be a sure-fire way of piling on the pounds. Mint Nutrition keeps track of your calorie chomping whenever you’re out for dinner and guides you to more healthy options. Search for foods at your favourite restaurants and also create your own virtual plate, detailing your most popular menu choices. So you can work out how much time on the treadmill you need to offset that sticky toffee pudding.

Best for vegetarians: Go Veggie!

This app is ideal for veggies wanting to keep their diet balanced and varied. Users can browse over 100 recipes ranging from basic to elaborate. Each dish is accompanied by a step-by-step guide. Additional features include an ingredient and recipe finder, recipe index and the ability to create individual shopping lists. Go Veggie! also explains how to transform protein-rich foods such as tofu, seitan and tempeh into tasty and nutritious dishes.

  

Best for staying hydrated: Carbodroid

Everyone knows that we should drink eight glasses of water a day, but if you’re anything like me, this is an abstract, rarely achieved target. You can set your daily goal for water intake and tap the cup or bottle icon to track your sipping habits. You’ll receive reminders to drink water at regular intervals and if you drink enough, the cute animated droid shares in your happiness. It’s a simple concept, but a brilliant one that motivates you to keep drinking water in a fun and accessible way.

 

Best for Healthy Living: Calorie Counter & Diet Tracker by My Fitness Pal 

Tap in your age, gender, ­lifestyle ­details and weight-loss goal and you’re away. It’ll set a daily ­calorie limit and help you track your food and ­exercise throughout the day. A ­potentially ­effective weight-loss tool, if you’re prepared to be ­brutally honest.

 

Best for garnering food safety knowledge: NutritionTips
Did you know that cut melon must be thrown out after two hours? Or that the leanest beef cuts include round steaks and roasts? Or that oysters contain protein, calcium, phosphorus and iron? This colorful app has fun factoids a-plenty to steer you towards a safe and healthy diet. Each tip is written on a sleek Post-it look-alike. Most visually pleasing.  Simply swipe the page or shake your device for a new tidbit.

 

So it seems Apple aren’t exaggerating.  Whatever your need or desire, there’s an app to match.  So, Rumblechatters, what’s your favourite food app?

 

April Fools day image

It took my lazy bank holiday brain a few seconds to realise that the article promoting Virgin’s introduction of glass-bottomed planes was in fact a hilarious April Fools’ jape.

Cue instant flashback to secondary school, where the morning of April 1st was spent in fear of humiliation at the hands of merciless 5th years (I believe they’re called Year 11’s nowadays. #showingmyage).

These days, falling momentarily for a media deception does not fill me with the same sense of fear, but I am still deeply lacking in April Fools’ Day spirit.

April Fools’ Day is celebrated in many countries on April 1 every year. Sometimes referred to as All Fools’ Day, April 1st is not a national holiday, but is widely recognized and celebrated as a day when people play practical jokes and hoaxes on each other. Funny.

In Italy, France and Belgium, children and adults traditionally tack paper fishes on each other’s back as a trick and shout “April fish!” in their local languages….so, let’s face it Rumblechatters, it could be worse. I’m thinking that joke would wear thin pretty quickly.

So, did you fall for any seasonal pranks this year? As you know, Rumblechat are all about the digital world, so we were delighted to spot some virtual corkers:

• Google were feeling particularly mischievous, announcing that Youtube has actually been an 8 year competition to choose the best video of all time and the site is now ready to announce the winner and shut down. Google also announced the launch of Google Nose, providing smells for whatever you type into the search engine – just bring your nose close to the screen, press enter and inhale.
• Google were clearly on a roll as they also turned Google Maps into pirate treasure maps for the day – tee hee.
• Twitter announced that they were going to start charging tweeters to use vowels, but wouldn’t charge for consonants or ‘y’s.
• Mumsnet offered a one day course (1/04/2013) on the theory and practice of vajazzling
• Hotels.com ran an advert in the express offering overnight stays at Buckingham Palace

…and so the mirth continued. Did any such jests have you suckered / rolling in the aisles? If so, please do share.

My favourite story of all this bank holiday was the one about Freddie Mercury smuggling Princess Diana, disguised as a man, into a gay club…unbelievably, it turns out this one’s true!