Double vision on beer sales. QR codes, Really??

We’ve all seen plenty of gimmicks to boost beer sales, but Harry’s Bar in Singapore is using QR codes to help singles meet over beer.  Harry’s Bar has launched a “Bottle Message” campaign that allows customers to purchase beers and send them with a message to people they fancy using QR codes. The designated bottles arrive with tags that includes instructions on how to download the app, send and retrieve the attached message and also to begin conversing anonymously with each other.  As a result they’ve seen people using the app buy twice as much beer!

We’re really surprised that they’re getting such good results with QR codes, because we haven’t seen many people using them in the UK.  It will be interesting to see if we see something similar in the UK soon…


Leave a Comment